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Find important community announcements, product releases, guides, and everything else you need to stay up-to-date on all things Braze and Bonfire Community.Recent Content
Guidance on Limiting Audience per Experiment Path in Canvas
Hi everyone, I'm looking for some guidance on a use case I'm currently working on. I want to implement a spinning wheel IAM using a single Canvas that includes 5 experiment paths. The goal is to limit the number of users entering each path — for example: Offer A (Path A): 150 users Offer B (Path B): 100 users And so on... While the experiment path node in Canvas allows user distribution using percentage splits, I’ve found that it doesn't always behave as expected — especially with small total audience sizes (e.g. 10–20 users). During a live test with internal team members, the users were not evenly distributed across paths, despite using balanced percentage settings. My questions: Is there a minimum user count required for the experiment path % splits to work accurately? Is there any official documentation explaining how this percentage-based distribution works under the hood? As an alternative, I’m considering building 5 separate Canvases or campaigns, each with entrance caps to control how many users receive each offer. However, it would be ideal if Canvas supported audience caps per path directly. Any tips, documentation, or suggestions would be greatly appreciated! Thanks in advance! SivaEmail Template: Autosave and Version History
Quick bit of feedback I’ve noticed the “Save Template” button in the Email Templates editor is a bit clunky and unintuitive meaning you may do a bunch of work and not save it considering you need to click done then save. Given there's no version history, it feels risky when making edits or updates especially across teams. Would love to know: Is there any way in the Admin Panel to improve or configure how this works? Or is there a planned update in the pipeline to improve this experience? This would be a big win for usability. Appreciate any insights! Kesh
Unsubscribing from Subscription Groups
How can we set the unsubscribe to only remove the user from the specific subscription group? We don't want to do this through a preference center. We just want to have a link that automatically removes the user from the specific subscription group that the email was sent to. Also, when importing users via CSV that could be in multiple subscription groups should we handle the subscription_group_id to ensure that overlapping users remain subscribed to both lists? Is it automatic? Or would it override each other?Head of Personalised Marketing
Apply here: https://careers.cityfootballgroup.com/job/Manchester-Head-of-Personalised-Marketing/1223601701/https://careers.cityfootballgroup.com/job/Manchester-Head-of-Personalised-Marketing/1223601701/ Location: Manchester, GB Opening Date: 11 Jul 2025 Full Time / Part Time: Full Time Contract Type: Permanent Closing Date of Applications - 25/07/2025 Our Story Manchester City is an English Premier League club whose roots began in East Manchester. From its first incarnation as St Mark’s West Gorton in 1880, the club became Manchester City FC in 1894. Behind each title lies emotion, moments and memories that resonate with millions of supporters around the world. Manchester City fans are known for their commitment and togetherness, as a Club that fights to the end. Our Winning Team MCFC is built on a vision for sustainability, with an academy structure designed to support long-term first team success, to engagement with the communities in which we reside. Together with our passionate fans and valued network of partners, we are developing Manchester City’s future history. About The Role The Head of Personalised Marketing leads a team of cross-channel marketers to acquire, nurture and retain Man City fans. You will define, deliver and optimise the Club’s database growth with personalised marketing strategies., This role will act as the business lead in acquiring, developing and utilising first party data in fan-facing marketing activity, in order to maximise the commercial impact of the Club’s data-driven approach. You will have full responsibility for the management and delivery of campaigns across key performance marketing channels, including email, SMS, mobile messaging, and personalised web content, as well as managing the future development of interactive content and logged-in fan experiences, with the strategic goal of maximising engagement and referral revenue through the Club’s owned and operated channels and platforms. You will work closely with the Product and Fan Journey teams to deliver an efficient omni-channel fan acquisition strategy, ensuring Club channels are used in the most effective way to promote relevant products and experiences, while improving the integrated fan experience across multiple communication touchpoints. You will also liaise with other stakeholders across Media and Marketing and the wider business, including Partnerships, Media, Supporter Services and CITC, to ensure the most important content and messages are reaching the most relevant fans on the most suitable channels to drive maximum impact. Working closely with the Technology and Fan Experience Analytics & Insights teams, the Head of Personalised Marketing will also identify opportunities for new channels and tools to create integrated and personalised fan communication experiences, ensuring maximum engagement with high priority audiences and segments across City’s global fanbase. You will be responsible for managing the budget for growing and engaging our database, as well as owning relationships with specialist consultants, agencies and technical platforms required to deliver innovative and high performing personalised marketing tactics. The role holder will ensure a data-driven approach to decision making throughout, defining and measuring business-critical KPIs to help support delivery of the Club’s ambitious growth targets. This is Your City As part of our team, you will be entitled to 26 days annual leave plus an additional day off for your birthday, private healthcare and a simply health cash plan, an annual discretionary bonus, plus a range of partnership and lifestyle discounts. Your Impact Lead the delivery of direct marketing and personalised communications to our known fans across multiple channels, including email, SMS, web, app and paid media platforms, with measurable commercial impact through fan engagement and sales. This is primarily through the Customer Engagement platform, Braze Define and lead a cost-effective fan growth strategy to increase the size of the Club’s marketable database and grow engagement on owned and operated channels, delivering maximum value through referral sales and engagement with commercial content, generating a positive ROI measured by fan lifetime value. Define and implement a personalisation strategy to deliver the most relevant marketing messages to different segments of fans at the most effective times, measured by repeat engagement and referral purchases from fans globally, with a particular focus on the Club’s priority growth markets. Analyse and interpret rich fan data to identify opportunities to tailor fan messages, marketing automation, and communication touchpoints to be as relevant, engaging and timely as possible, improving the experience for each fan and delivering maximum return on investment for the Club’s marketing activity across specific target audiences. Develop robust publishing calendars, style guides and briefing processes for all relevant personalised marketing channels, to effectively support the delivery of the Club’s strategic objectives and ensure all fan communications reflects the Club’s brand and values. Working alongside data and technology partners, assess, procure, and own the functional operation of technical platforms, dashboards and tools required to deliver the personalised marketing strategy, including prioritising a backlog of platform features and fan experience journeys to be delivered. Liaising with cross-functional stakeholders at all levels, to identify the highest priority audiences to reach, products to promote, and fan journeys to optimise through integrated cross-channel fan communications Develop a pipeline of innovative digital experiences for deployment at key moments in the season to maximise engagement and data capture on Man City’s owned and operated marketing channels, wherever possible looking to deliver industry firsts. Ensure that customer data is at all times used in an ethical and legally compliant manner in order to maintain fans trust and willingness to share personal data with Man City 10. Line management responsibility for the Personalised Marketing team using your skills as a leader to help coach and develop individuals’ marketing skills and confidence. Manage the departmental budget including decisions related to the appointment of external agencies or consultants ensuring that a positive return on investment can be shown. What we are looking for Essential Minimum of 7 years’ experience in Digital Marketing, including with enterprise CRM platforms Proven experience of working with the customer engagement platform, Braze Proven team management experience and formal leadership and management training/qualifications Clear understanding of omnichannel marketing and marketing automation Technical proficiency and strong level of digital literacy A degree or equivalent in marketing, communications, business management, IT or digital media, or a related field Excellent communication skills and high-level of English language and grammar skills Excellent attention to detail and ability to motivate a team to deliver excellent results Desirable Formal qualifications in digital marketing analytics, digital marketing, digital optimisation or related fields Professional experience of managing and delivering digital change and migration projects Working knowledge of project management methodologies and prioritisation models Broad knowledge and professional experience of the sports and entertainment landscape Creativity and flair for designing compelling campaigns and digital marketing activations City Football Group promotes equal opportunities in employment and we positively welcome applications from all candidates regardless of age, disability, gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, sex and sexual orientation. We will screen all applicants and select candidates whose skills and experience seem to meet our needs. We will carefully consider your application during the initial screening and will contact you only if you are selected for an interview. Employment is subject to the provision of proof of eligibility to work in the UK. Due to our safeguarding promise, all UK based CFG roles will be subject to a DBS check upon commencing employment with us. This will be either a basic, standard or enhanced check depending on the job role and responsibilities. Job Segment: Channel Marketing, Direct Marketing, Communications, Marketing Communications, Marketing
Impact of Email Template Changes on Queued Subscribers in Active Canvas
Hi everyone, I'm seeking some clarification on a scenario involving an active canvas with an email step that includes quiet hours and rate limiting. If there are a large number of subscribers currently queued in that email step, I'm wondering if it's possible to change the email creative by swapping it with a new email creative and then saving the canvas. Specifically, I want to know if this change would ensure that those subscribers who haven't yet been sent an email (i.e., the request hasn't been sent to the ESP) will receive the updated email creative. Do I need to stop the canvas, make the change and then re-activate? Or can I do it with just editing the canvas and saving the changes? Has anyone experienced this, or can anyone confirm how this works? Thanks in advance for your insights!
Braze Development Assistance Needed
Hello Braze Community. We are seeking a contract front-end Braze development resource to help us with a non-native integration with a proprietary wine industry ecommerce solution. Specifically, we are looking for ongoing assistance to enhance our integration, starting with abandoned cart/abandoned browse email delivery across our six wine ecommerce properties. This is project-based, time and materials work. Please email me at [email protected] if you are interested. Thanks MarkSpin the Wheel IAM - Prize allocation
Hi everybody! We are currently working on a Braze IAM that uses a spin the wheel concept. There are a total of 142 prices that can be won when the wheel is spinned. As thousands of users can receive the IAM, it is crucial that the same price will not be triggered multiple times. Does anybody have any experience with a campaign like this and how did you prevent the price from being triggered multiple times? Our dev team recommended us to use an external solution where it is checked whether a price is still available, but we don't know if there might be something better to use?
Adding more conversions to a canvas
Hi, I hope a fellow Braze user can help please. We currently have a large number of canvases live with 4 conversion events. Is it possible to add more than 4 conversions to a canvas? I've googled it and it says it's possible but we're struggling to see the "add conversion event" button. Has anyone managed to successfully do this and can please help? Many thanks! Aime
